Walmart was the leading Black Friday digital advertiser in the United States in 2021, with a spend of six million U.S. dollars. Cookware appliance producer Anova Culinary followed with a spend of 2.7 million U.S. dollars, while Sweetwater Sound - the country's top music technology and instrument retailer - completed the top three with 1.2 million. The majority of both Anova and Sweetwater Sound's Black Friday digital advertising was on Facebook.
Leading Black Friday digital advertisers in the United States in 2021
(in million U.S. dollars)
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Pathmatics. (December 30, 2021). Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics. "Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars)." Chart. December 30, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics. (2021). Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics. "Leading Black Friday Digital Advertisers in The United States in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Dec 2021, https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics, Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/ (last visited November 18, 2024)
Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars) [Graph], Pathmatics, December 30, 2021. [Online]. Available: https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
