Walmart was the leading Black Friday digital advertiser in the United States in 2021, with a spend of six million U.S. dollars. Cookware appliance producer Anova Culinary followed with a spend of 2.7 million U.S. dollars, while Sweetwater Sound - the country's top music technology and instrument retailer - completed the top three with 1.2 million. The majority of both Anova and Sweetwater Sound's Black Friday digital advertising was on Facebook.
Leading Black Friday digital advertisers in the United States in 2021
(in million U.S. dollars)
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Pathmatics. (December 30, 2021). Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics. "Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars)." Chart. December 30, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics. (2021). Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics. "Leading Black Friday Digital Advertisers in The United States in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Dec 2021, https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
Pathmatics, Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/ (last visited December 21, 2024)
Leading Black Friday digital advertisers in the United States in 2021 (in million U.S. dollars) [Graph], Pathmatics, December 30, 2021. [Online]. Available: https://www.statista.com/statistics/1256750/top-black-friday-digital-advertisers-us/
