Leading impressions of using live commerce Asia 2021

Published by S. Ganbold, Aug 13, 2021
According to a survey from January 2021, 62.5 percent of respondents in ten Asian cities surveyed got explanations for products through live commerce that would be otherwise difficult to understand through images and text. Live commerce is a shopping service brought by a live stream on the internet.

Leading impressions of using live commerce in Asia in 2021

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Release date

March 2021

Region

Asia, APAC

Survey time period

December 25, 2020 to January 12, 2021

Number of respondents

3,200 respondents

Age group

10 to 49 years

Special properties

who shopped online within the last year

Method of interview

Online panel

Supplementary notes

Original question: "How do you feel about using live commerce?"

Respondents are from 10 cities: Hanoi, Bangkok, Mumbai, Tokyo, Shanghai, Jakarta, Kuala Lumpur, Manila, Taipei, and Singapore.

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