Total global visitor traffic to YouTube 2017-2021

Published by Laura Ceci, Aug 19, 2022
In April 2021, worldwide visits to YouTube.com amounted to roughly four billion. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than 250 percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

Worldwide visits to YouTube.com from January 2017 to April 2021 (in billions)

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Release date

August 2021

Region

Worldwide

Survey time period

January 2017 to April 2021

Special properties

visits to YouTube.com

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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