As of March 2021, keywords related to YouTube and YouTube's products were the leading traffic drivers on the platform. Traffic coming from the keyword query "youtube" made up 13.65 percent of the total, while keywords related to YouTube TV and YouTube Music made up 0.24 percent and 0.16 percent, respectively. The keyword "juice wrld, " which refers to the American singer Juice WRLD, was also high ranking.
Leading YouTube organic keywords as of March 2021, by share of monthly traffic
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Leading YouTube organic keywords as of March 2021, by share of monthly traffic [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1256677/top-youtubecom-organic-keywords-by-share-of-traffic/
Semrush. "Leading YouTube organic keywords as of March 2021, by share of monthly traffic." Chart. August 2, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1256677/top-youtubecom-organic-keywords-by-share-of-traffic/
Semrush. (2021). Leading YouTube organic keywords as of March 2021, by share of monthly traffic. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1256677/top-youtubecom-organic-keywords-by-share-of-traffic/
Semrush. "Leading Youtube Organic Keywords as of March 2021, by Share of Monthly Traffic." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256677/top-youtubecom-organic-keywords-by-share-of-traffic/
Semrush, Leading YouTube organic keywords as of March 2021, by share of monthly traffic Statista, https://www.statista.com/statistics/1256677/top-youtubecom-organic-keywords-by-share-of-traffic/ (last visited November 21, 2024)
Leading YouTube organic keywords as of March 2021, by share of monthly traffic [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256677/top-youtubecom-organic-keywords-by-share-of-traffic/
