As of March 2021, the most searched term or keyword on YouTube.com was "youtube," with 185 million searches in the examined period. the second most searched keyword on YouTube.com was "pornhub" with 151 million searches, while "amazon" ranked third with 124 million searches.
Leading YouTube organic keywords as of March 2021, by search volume
(in million searches)
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Leading YouTube organic keywords as of March 2021, by search volume (in million searches) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1256639/top-youtubecom-organic-keywords-by-search-volume/
Semrush. "Leading YouTube organic keywords as of March 2021, by search volume (in million searches)." Chart. August 2, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1256639/top-youtubecom-organic-keywords-by-search-volume/
Semrush. (2021). Leading YouTube organic keywords as of March 2021, by search volume (in million searches). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1256639/top-youtubecom-organic-keywords-by-search-volume/
Semrush. "Leading Youtube Organic Keywords as of March 2021, by Search Volume (in Million Searches)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256639/top-youtubecom-organic-keywords-by-search-volume/
Semrush, Leading YouTube organic keywords as of March 2021, by search volume (in million searches) Statista, https://www.statista.com/statistics/1256639/top-youtubecom-organic-keywords-by-search-volume/ (last visited December 19, 2024)
Leading YouTube organic keywords as of March 2021, by search volume (in million searches) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256639/top-youtubecom-organic-keywords-by-search-volume/