Leading fashion and apparel websites in the Netherlands 2023, based on visit share
In the Netherlands, Zalando was the most popular fashion and apparel website in December 2023. The German online fashion marketplace accounted for more than nine percent of desktop visits to sites in this product category. Second-hand retailer Vinted ranked second, with 4.72 percent of visits. Following close behind in third place was H&M's website, hm.com, with 2.49 percent.