Reservation price distribution for ADAS of companies in Japan 2020, by feature

Published by
Alexandru Arba,
Dec 7, 2022
In a survey conducted in November 2020, companies in Japan reported being willing to pay 54 thousand Japanese yen for an automatic emergency braking (AEB) system on average, indicating the highest reservation price among advanced driver-assistance systems. The largest share was in the range of up to 50 thousand yen for this feature, with 30 percent.

Price ranges for advanced driver-assistance systems (ADAS) companies would pay in Japan as of November 2020, by feature

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Release date

April 2021

Region

Japan

Survey time period

October 1 to November 9, 2020

Number of respondents

561 companies*

Special properties

excluding systems with an average reserve price below 36,000 Japanese yen

Method of interview

Postal questionnaire

Supplementary notes

*Companies of various industries from the areas around Tokyo (50km), Osaka (30km), and Nagoya (30km), owning small- and mini-sized freight vehicles. Moreover, the survey included companies of the retail industry and restaurant industry from these areas not owning such trucks.
As some respondents did not wish for the respective feature no matter the price, the number of respondents per safety feature varied, ranging between n=440 and n=269.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Percentages may not total 100 due to rounding.

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