In the first six months of 2021, the Russian internet company Yandex increased the volume of purchased TV advertising by 351 percent year-over-year. That was the highest ad growth compared to other brands developing their digital ecosystems, or a wide range of services from different industries, such as Sber and Mail.ru Group. To compare, Sber purchased nearly 60 percent more 20-second TV ad spots over the observed period.
Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kommersant. (February 2, 2021). Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant. "Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company." Chart. February 2, 2021. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant. (2021). Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant. "Growth in Television Advertising Volume of Digital Ecosystems in Russia in 1st Half 2021, by Company." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant, Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company Statista, https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/ (last visited December 25, 2024)
Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company [Graph], Kommersant, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
