TV ad volume growth of digital ecosystems in Russia 2021, by brand

Published by Statista Research Department, Feb 4, 2022
In the first six months of 2021, the Russian internet company Yandex increased the volume of purchased TV advertising by 351 percent year-over-year. That was the highest ad growth compared to other brands developing their digital ecosystems, or a wide range of services from different industries, such as Sber and Mail.ru Group. To compare, Sber purchased nearly 60 percent more 20-second TV ad spots over the observed period.

Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2021

Region

Russia

Survey time period

H1 2021

Supplementary notes

The source measured TV advertising volume as the number of purchased 20-second ad spots.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Russia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Russia

Overview

8

Television advertising

5

Radio advertising

3

Out-of-home advertising

6

Press advertising

4

Digital advertising

5

Consumer attitudes

4

Further related statistics

7

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in PolandAdvertising in the NordicsInternet usage in PolandTelevision in PolandPrint media in Poland
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.