In the first six months of 2021, the Russian internet company Yandex increased the volume of purchased TV advertising by 351 percent year-over-year. That was the highest ad growth compared to other brands developing their digital ecosystems, or a wide range of services from different industries, such as Sber and Mail.ru Group. To compare, Sber purchased nearly 60 percent more 20-second TV ad spots over the observed period.
Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company
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Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company
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Kommersant. (February 2, 2021). Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company [Graph]. In Statista. Retrieved March 04, 2025, from https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant. "Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company." Chart. February 2, 2021. Statista. Accessed March 04, 2025. https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant. (2021). Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company. Statista. Statista Inc.. Accessed: March 04, 2025. https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant. "Growth in Television Advertising Volume of Digital Ecosystems in Russia in 1st Half 2021, by Company." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
Kommersant, Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company Statista, https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/ (last visited March 04, 2025)
Growth in television advertising volume of digital ecosystems in Russia in 1st half 2021, by company [Graph], Kommersant, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256585/digital-ecosystem-tv-ad-growth-by-brand-russia/
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