Leading fashion and apparel websites in Sweden 2023, based on visit share

Published by
L. Yltävä,
Feb 2, 2024
In December 2023, zalando.se was the most visited website for fashion and apparel products in Sweden, as it accounted for 10.15 percent of the desktop traffic in this category. The marketplace was followed by the site of H&M, with nearly 4.37 percent of desktop visits.

Most popular fashion and apparel websites in Sweden in December 2023, based on share of visits

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Release date

January 2024

Region

Sweden

Survey time period

December 2023

Special properties

desktop only; category: Fashion and apparel

Supplementary notes

Sweden: coupons and rebates sites by visit share 2022

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Overview

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Leading players

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Consumers

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Fashion e-commerce in the NordicsFashion e-commerce in the United StatesSecond-hand e-commerce in the NordicsOnline marketplaces in the NordicsE-commerce in the Nordics
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