Most mentioned brands on TikTok worldwide 2022, by influencers

Published by
Julia Faria,
May 22, 2024
The most talked-about brand on TikTok in 2022 was online fashion and sports retailer Shein, having been mentioned by 13.4 thousand influencers. Target followed with 11.2 thousand influencers, while Netflix rounded out the top three with 8.5 thousand.

Leading brands on TikTok worldwide in 2022, by number of influencers mentioning them (in 1,000s)

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Release date

January 2023

Region

Worldwide

Survey time period

2022

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Statistics on " TikTok marketing "

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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