In 2023, of the 10 creative agencies named the most effective in Latin America, four were located in the city of São Paulo, Brazil, including the first-placed: AlmapBBDO – part of Omnicom Group Inc.'s network BBDO Worldwide – with over 177 points in the presented creativity ranking. The independent agency GUT, from Buenos Aires, Argentina, ranked second with more than 127 points.
Most effective creative agencies in Latin America in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."
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WARC. (March 11, 2024). Most effective creative agencies in Latin America in 2023 (index score) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1256462/most-effective-creative-agencies-latin-america/
WARC. "Most effective creative agencies in Latin America in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1256462/most-effective-creative-agencies-latin-america/
WARC. (2024). Most effective creative agencies in Latin America in 2023 (index score). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1256462/most-effective-creative-agencies-latin-america/
WARC. "Most Effective Creative Agencies in Latin America in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1256462/most-effective-creative-agencies-latin-america/
WARC, Most effective creative agencies in Latin America in 2023 (index score) Statista, https://www.statista.com/statistics/1256462/most-effective-creative-agencies-latin-america/ (last visited December 22, 2024)
Most effective creative agencies in Latin America in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1256462/most-effective-creative-agencies-latin-america/
