Online cosmetics market growth in Russia 2021, by indicator

Published by A. Melkadze, Nov 19, 2022
In 2021, the orders volume in the Russian online cosmetics market saw a 86 percent increase relative to the previous year. While the average receipt value dropped by 23 percent, the sales value increased by more than 40 percent over the observed period.

Online cosmetics market growth in Russia in 2021, by indicator

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Release date

November 2022

Region

Russia

Survey time period

2021

Supplementary notes

The study included 48 online stores of beauty category (specializing in retail of decorative and self-care cosmetics, perfumes, products for manicure and pedicure masters, and make-up artists) listed in the 1,000 largest Russian online stores by orders volume, four online stores of network marketing companies, and two largest universal marketplaces - Wildberries and Ozon. Only online sales of cosmetics in the Russian territory were taken into consideration (excluding export sales).

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Statistics on " Cosmetics market in Russia "

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Skin and personal care

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Retail and e-commerce

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