Monthly searches of leading "how-to" keywords on YouTube worldwide 2020-2021

Average monthly searches of leading "how-to" keywords on YouTube worldwide between January 2020 and March 2021

Characteristichow to download youtube videoshow much is youtube tvwho has the most subscribers on youtubehow to create a youtube channelhow to make money on youtubewho owns youtubehow much do youtubers makehow to cancel youtube tvhow to make a youtube channelhow to start a youtube channel
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Source

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Semrush

Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March 2021

Number of respondents

1,165 "how-to" keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We analyzed 1,165 keywords that start with “how-to.” We chose “how-to” queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."

Always according to the source: "We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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Overview

4

User engagement

8

Video streaming on-demand

7

Social video & UGC

8

Other video formats: live and mobile

5

Online video advertising

5

Spotlight: Children and video

6

Further related statistics

10

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