In 2023, Facebook held the largest market share among other social media platforms for mobile devices in Indonesia, with a market share of about 55 percent. This was followed by YouTube, which accounted for approximately 33 percent of the market share in the same period.
What are the current social media trends in Indonesia?
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One of the current social media trends in Indonesia is marked by a surge in short-form video content, with TikTok leading the way. The popularity of these videos is driving high engagement, especially among younger demographics, who favor dynamic and visually engaging content. Instagram Reels and YouTube shorts also contribute to this trend, offering a place for creative expression and brand interaction. Brands in Indonesia are also increasingly leveraging short-form videos for marketing, recognizing their impact in reaching a broad audience quickly and effectively. This shift underscores the importance of video content in Indonesia’s digital landscape.
Market share of leading social media platforms for mobile devices in Indonesia in 2023
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StatCounter. (February 15, 2024). Market share of leading social media platforms for mobile devices in Indonesia in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1256343/indonesia-mobile-social-media-market-share/
StatCounter. "Market share of leading social media platforms for mobile devices in Indonesia in 2023." Chart. February 15, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1256343/indonesia-mobile-social-media-market-share/
StatCounter. (2024). Market share of leading social media platforms for mobile devices in Indonesia in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1256343/indonesia-mobile-social-media-market-share/
StatCounter. "Market Share of Leading Social Media Platforms for Mobile Devices in Indonesia in 2023." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1256343/indonesia-mobile-social-media-market-share/
StatCounter, Market share of leading social media platforms for mobile devices in Indonesia in 2023 Statista, https://www.statista.com/statistics/1256343/indonesia-mobile-social-media-market-share/ (last visited December 30, 2024)
Market share of leading social media platforms for mobile devices in Indonesia in 2023 [Graph], StatCounter, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1256343/indonesia-mobile-social-media-market-share/