Top "how-to" YouTube.com search keywords by monthly searches 2021

Between January and March 2021, the most searched questions or "how-to" Google keywords on YouTube.com concerned products offered by the platform, or different ways to interact with the platform content. The question "how to download youtube videos" had an average number of monthly searches close to 127 thousand times. Users were also interested in receiving more information on YouTube's own television service, with 38.5 thousand searches of a specific question on the cost of YouTube TV.

Most searched "how-to" Google search keywords on YouTube worldwide between January and March 2021, by average number of monthly searches

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Release date

August 2021

More information

Region

Worldwide

Survey time period

January to March, 2021

Number of respondents

1,165 "how-to" keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We analyzed 1,165 keywords that start with “how-to.” We chose “how-to” queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."

Always according to the source: "We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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