Between January and March 2021, the Google keyword search with the highest search growth on YouTube.com compared to the previous year was "youtube bhm," in honor of Black History Month, which is celebrated every year in the United States in the month of February. For the occasion, the platform changed its logo to feature the acronym BHM in orange, red, and blue. Searches of "youtube bhm" keyword grew by 706 thousand percent year-over-year.
Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth
Google keywords that triggered YouTube.com videos on search results
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (August 2, 2021). Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1256287/fastest-growing-youtubecom-keywords-yoy-search-growth/
Semrush. "Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth." Chart. August 2, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1256287/fastest-growing-youtubecom-keywords-yoy-search-growth/
Semrush. (2021). Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1256287/fastest-growing-youtubecom-keywords-yoy-search-growth/
Semrush. "Most Trending Google Search Keywords on Youtube Search Worldwide between January and March 2021, by Year-over-year Search Volume Growth." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256287/fastest-growing-youtubecom-keywords-yoy-search-growth/
Semrush, Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth Statista, https://www.statista.com/statistics/1256287/fastest-growing-youtubecom-keywords-yoy-search-growth/ (last visited November 21, 2024)
Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256287/fastest-growing-youtubecom-keywords-yoy-search-growth/
