Fastest-growing Google keywords on YouTube worldwide 2021, by y-o-y search growth

Published by Laura Ceci, Aug 19, 2022
Between January and March 2021, the Google keyword search with the highest search growth on YouTube.com compared to the previous year was "youtube bhm," in honor of Black History Month, which is celebrated every year in the United States in the month of February. For the occasion, the platform changed its logo to feature the acronym BHM in orange, red, and blue. Searches of "youtube bhm" keyword grew by 706 thousand percent year-over-year.

Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth

CharacteristicYear-over-year growth
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Showing entries 1 to 13 (20 entries in total)
Statistic: Most trending Google search keywords on YouTube search worldwide between January and March 2021, by year-over-year search volume growth

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Release date

August 2021

Region

Worldwide

Survey time period

January to March, 2020 and January to March, 2021

Number of respondents

15,000 keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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