Leading groceries websites in Italy 2023, based on visit share

Published by Daniela Coppola, Feb 5, 2024
In December 2023, Esselunga was the most visited website for grocery products in Italy, responsible for over 16 percent of desktop traffic. Lidl.it followed in the ranking, accounting for more than 15 percent of visits. Conad ranked third at 9.74 percent of desktop visits.

Most popular groceries websites in Italy in December 2023, based on share of visits

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Release date

January 2024

Region

Italy

Survey time period

December 2023

Special properties

desktop only; category: Food and drink- Groceries

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Statistics on " E-commerce in Italy "

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Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

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Shopping & payment

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Topics

E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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