Between January and March 2021, the most searched Google keyword on YouTube.com was "youtube," with close to 174 million average monthly searches. The second leading keyword was "youtube to mp3," which is usually used by people to look for software to download music as mp3 files from videos hosted on the platform. Users also tried to reach YouTube TV, a live and on-demand video streaming service available in the United States, with the query "youtube tv" amassing almost 3.4 million average monthly searches in the examined period.
Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches
(in millions)
Google keywords that triggered YouTube.com videos on search results
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches (in millions) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1256266/top-youtubecom-keywords-by-number-monthly-searches/
Semrush. "Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches (in millions)." Chart. August 2, 2021. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1256266/top-youtubecom-keywords-by-number-monthly-searches/
Semrush. (2021). Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches (in millions). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1256266/top-youtubecom-keywords-by-number-monthly-searches/
Semrush. "Most Searched Google Keywords on Youtube Worldwide between January and March 2021, by Average Number of Monthly Searches (in Millions)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256266/top-youtubecom-keywords-by-number-monthly-searches/
Semrush, Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches (in millions) Statista, https://www.statista.com/statistics/1256266/top-youtubecom-keywords-by-number-monthly-searches/ (last visited November 17, 2024)
Most searched Google keywords on YouTube worldwide between January and March 2021, by average number of monthly searches (in millions) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256266/top-youtubecom-keywords-by-number-monthly-searches/
