According to a survey conducted on telco and OTT partnerships at the end of 2019, 42 percent of the Thai respondents used paid OTT media services which were bundled with their fixed-line telco plans. The benefits of telecommunication companies and OTT services partnering are, for instance, the ability to break into new markets and better distribution for OTT players, and increasing ARPU and user retention for carriers.
Share of consumers with paid over-the-top media services bundled with mobile and fixed-line telco plans in Thailand as of 2019
The original survey question: Share of respondents with paid online video services bundled with their mobile and fixed line telco plans.
The survey was conducted among consumers across Australia, India, Philippines, Singapore, and Thailand, 13 communications service providers, and 12 OTT players.
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Amdocs. (November 3, 2020). Share of consumers with paid over-the-top media services bundled with mobile and fixed-line telco plans in Thailand as of 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1256235/thailand-consumer-share-of-telco-ott-partnerships/
Amdocs. "Share of consumers with paid over-the-top media services bundled with mobile and fixed-line telco plans in Thailand as of 2019 ." Chart. November 3, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1256235/thailand-consumer-share-of-telco-ott-partnerships/
Amdocs. (2020). Share of consumers with paid over-the-top media services bundled with mobile and fixed-line telco plans in Thailand as of 2019 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1256235/thailand-consumer-share-of-telco-ott-partnerships/
Amdocs. "Share of Consumers with Paid Over-the-top Media Services Bundled with Mobile and Fixed-line Telco Plans in Thailand as of 2019 ." Statista, Statista Inc., 3 Nov 2020, https://www.statista.com/statistics/1256235/thailand-consumer-share-of-telco-ott-partnerships/
Amdocs, Share of consumers with paid over-the-top media services bundled with mobile and fixed-line telco plans in Thailand as of 2019 Statista, https://www.statista.com/statistics/1256235/thailand-consumer-share-of-telco-ott-partnerships/ (last visited December 22, 2024)
Share of consumers with paid over-the-top media services bundled with mobile and fixed-line telco plans in Thailand as of 2019 [Graph], Amdocs, November 3, 2020. [Online]. Available: https://www.statista.com/statistics/1256235/thailand-consumer-share-of-telco-ott-partnerships/
