When asked about which luxury brands they visited and shopped with in the three months prior to December 2021, 21 percent of UK luxury shoppers stated that they visited physical stores of Selfridges and made a purchase there. An additional 17 percent of shoppers said they visited the online store of the luxury department store and bought luxury goods online from the brand. Overall, 12 percent of shoppers visiting Selfridges both in-store or online made a purchase, which made the brand the most popular luxury store with consumers.
Share of consumers who visited and shopped at luxury brands in the United Kingdom (UK) as of December 2021, by brand
Characteristic
Visited in-store but didn’t buy
Visited online but didn’t buy
Visited in-store and bought
Visited online and bought
Visited online and in-store and bought via both channels
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The survey question was phrased by the source as follows: "Which luxury retailer have you visited in-store or online in the past three months?"
* 49% of respondents were male, 51% female. 18-24 year olds – 11%; 25-34 year olds – 19%; 35-44 year-olds – 17%; 45-54 year-olds – 17%; 55-64 year-olds – 13%, 65+ - 23%
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TheIndustry.fashion. (January 27, 2022). Share of consumers who visited and shopped at luxury brands in the United Kingdom (UK) as of December 2021, by brand [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1256217/consumers-who-shopped-with-luxury-brands-uk/
TheIndustry.fashion. "Share of consumers who visited and shopped at luxury brands in the United Kingdom (UK) as of December 2021, by brand." Chart. January 27, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1256217/consumers-who-shopped-with-luxury-brands-uk/
TheIndustry.fashion. (2022). Share of consumers who visited and shopped at luxury brands in the United Kingdom (UK) as of December 2021, by brand. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1256217/consumers-who-shopped-with-luxury-brands-uk/
TheIndustry.fashion. "Share of Consumers Who Visited and Shopped at Luxury Brands in The United Kingdom (Uk) as of December 2021, by Brand." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1256217/consumers-who-shopped-with-luxury-brands-uk/
TheIndustry.fashion, Share of consumers who visited and shopped at luxury brands in the United Kingdom (UK) as of December 2021, by brand Statista, https://www.statista.com/statistics/1256217/consumers-who-shopped-with-luxury-brands-uk/ (last visited July 27, 2024)
Share of consumers who visited and shopped at luxury brands in the United Kingdom (UK) as of December 2021, by brand [Graph], TheIndustry.fashion, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1256217/consumers-who-shopped-with-luxury-brands-uk/