Top YouTube "how-to" search results distribution by video duration 2021

Question keywords or "how-to" keywords are usually used to ask specific questions in their full form on search engines and platforms, instead of using disconnected keywords. As of March 2021, the ideal length for a "how-to" video on YouTube.com appeared to be between five and ten minutes. Roughly 30 percent of videos in the "how-to" genre presented this characteristic. Short video tutorials between three and five minutes also occupied high positions in the YouTube search ranking, with a share of 24 percent.

Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes)

Characteristic	Share of videos
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Release date

August 2021

More information

Region

Worldwide

Survey time period

January to March, 2020 and January to March, 2021

Number of respondents

1,165 "how-to" keywords

Special properties

including data for the leading 10 results for each analyzed Google keyword on Youtube.com

Supplementary notes

According to the source:"We analyzed 1,165 keywords that start with “how-to.” We chose “how-to” queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."

Always according to the source: "We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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