As of March 2021, the ideal number of words for the descriptions accompanying videos hosted on YouTube.com was between 11 and 50, as 31 percent of the analyzed videos featured in top search ranking presented this characteristic. By comparison, only seven percent of the leading videos based on their position in the search ranking on the platform did not present a description at all.
Distribution of leading search results on YouTube as of March 2021, by number of words in the description
including data for the leading 10 results for each analyzed Google keyword on Youtube.com
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers"
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by number of words in the description [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1256150/youtubecom-top-search-results-distribution-description-length/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by number of words in the description." Chart. August 2, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1256150/youtubecom-top-search-results-distribution-description-length/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by number of words in the description. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1256150/youtubecom-top-search-results-distribution-description-length/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Number of Words in The Description." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256150/youtubecom-top-search-results-distribution-description-length/
Semrush, Distribution of leading search results on YouTube as of March 2021, by number of words in the description Statista, https://www.statista.com/statistics/1256150/youtubecom-top-search-results-distribution-description-length/ (last visited November 22, 2024)
Distribution of leading search results on YouTube as of March 2021, by number of words in the description [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256150/youtubecom-top-search-results-distribution-description-length/
