As of March 2021, the ideal title length for a video hosted on YouTube.com appeared to be between six and 10 words, as roughly 54 percent of the top search results available on the platform presented this characteristic. Roughly 27 percent of the videos featured among the top results after a search on the platform had titles of five words or less, while titles with more than 15 words tended to score poorly in the search results ranking.
Distribution of leading search results on YouTube as of March 2021, by number of words in the title
including data for the leading 10 results for each analyzed Google keyword on Youtube.com
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers"
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by number of words in the title [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by number of words in the title." Chart. August 2, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by number of words in the title. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Number of Words in The Title." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
Semrush, Distribution of leading search results on YouTube as of March 2021, by number of words in the title Statista, https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/ (last visited December 21, 2024)
Distribution of leading search results on YouTube as of March 2021, by number of words in the title [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256148/youtubecom-top-search-results-distribution-title-length/
