Online video ad expenditure Japan 2023-2028

Published by Statista Research Department, Feb 28, 2025

The online video advertising spending in Japan was estimated at 724.9 billion Japanese yen in 2024. A breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs combined. The video ad spending was forecast to increase to more than 1.1 trillion yen by 2028.

Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen)

CharacteristicAd spending in billion Japanese yen
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Showing entries 1 to 6 (6 entries in total)
Statistic: Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028 (in billion Japanese yen)

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Release date

February 2025

Region

Japan

Survey time period

2023 to 2024

Special properties

online video ad spending for smartphone, connected television, and PC

Supplementary notes

*Forecast.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.

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Statistics on " Online video advertising in Japan "

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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