Online video ad expenditure Japan 2023-2028
The online video advertising spending in Japan was estimated at 724.9 billion Japanese yen in 2024. A breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs combined. The video ad spending was forecast to increase to more than 1.1 trillion yen by 2028.