As of March 2021, videos featured on YouTube channels with over one million subscribers made up roughly 21 percent of the top search page results on the platform. This entails that content featured on channels with more subscribers is more likely to rank among the first results users see when using specific keywords on the platform. Videos from YouTube channels that count between 10 thousand and one million subscribers made up 21.5 percent of the triggered top search results.
Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers
including data for the leading 10 results for each analyzed Google keyword on Youtube.com
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers." Chart. August 2, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Number of Channel Subscribers." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush, Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers Statista, https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/ (last visited December 22, 2024)
Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
