VK was the most popular social media app among Russian Generation Z representatives, occupying over 40 percent of the total app traffic spent on social networks in the first half of 2021. The second-leading platform was Instagram, accounting for approximately one third of social media app traffic of Gen Z users.
Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform
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Infocommunications Online. (July 5, 2021). Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online. "Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform." Chart. July 5, 2021. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online. (2021). Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online. "Share of Social Media App Traffic of Generation Z Users in Russia in 1st Half 2021, by Platform." Statista, Statista Inc., 5 Jul 2021, https://www.statista.com/statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
Infocommunications Online, Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform Statista, https://www.statista.com/statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/ (last visited March 11, 2025)
Share of social media app traffic of Generation Z users in Russia in 1st half 2021, by platform [Graph], Infocommunications Online, July 5, 2021. [Online]. Available: https://www.statista.com/statistics/1256100/most-popular-social-media-apps-among-gen-z-russia/
