Leading online marketplaces in Italy 2023, based on visit share

Published by Daniela Coppola, Dec 19, 2024
In December 2023, Amazon.it was the undisputed leader among online marketplaces in Italy, by visit share. Amazon's website for Italy accounted for nearly 72 percent of desktop visits, while its international platform amazon.com made up another 4.44 percent. Temu found itself in second on this list, with 6.67 percent of desktop visits to sites in this category.

Most popular online marketplaces in Italy in December 2023, based on share of visits

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Release date

January 2024

Region

Italy

Survey time period

December 2023

Special properties

desktop only; category: E-commerce and shopping - Marketplace

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Statistics on " E-commerce in Italy "

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Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

5

Shopping & payment

8

Further related statistics

14

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Statistics

Topics

Online marketplaces in ItalyOnline marketplacesOnline marketplaces in FranceOnline marketplaces in Latin AmericaE-commerce in Italy
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