Leading e-commerce and shopping websites in Italy 2023, based on visit share

Published by Daniela Coppola, Feb 2, 2024
In December 2023, Amazon was the leading e-commerce and shopping site in Italy. During the measured period, the sprawling platform accounted for over 40 percent of desktop traffic in this category. Coming in second place was ebay.it, as the website was responsible for 10.19 percent of desktop traffic in this category over the same time period.

Most popular e-commerce and shopping websites in Italy in December 2023, based on share of visits

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Release date

January 2024

Region

Italy

Survey time period

December 2023

Special properties

desktop only; category: E-commerce and shopping

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Statistics on " E-commerce in Italy "

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Other statistics that may interest you E-commerce in Italy

Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

5

Shopping & payment

8

Further related statistics

17

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Statistics

Topics

E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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