In March 2021, a large part of traffic on YouTube's website came from the platform itself, with roughly 2.7 billion visits in the examined period from direct traffic. YouTube.com second largest traffic driver was Google.com, both as a search engine and via referral, with roughly 707 and 64.5 million visits respectively. Facebook.com and Reddit.com were the leading social media websites driving traffic to YouTube.com.
Leading organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic
(in millions)
including traffic from direct search, search engines, social media, and referral to Youtube.com
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Leading organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1256029/top-traffic-referrers-to-youtubecom/
Semrush. "Leading organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions)." Chart. August 2, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1256029/top-traffic-referrers-to-youtubecom/
Semrush. (2021). Leading organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1256029/top-traffic-referrers-to-youtubecom/
Semrush. "Leading Organic Traffic Referrers to Youtube Worldwide in March 2021, by Average Monthly Traffic (in Millions)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256029/top-traffic-referrers-to-youtubecom/
Semrush, Leading organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions) Statista, https://www.statista.com/statistics/1256029/top-traffic-referrers-to-youtubecom/ (last visited November 22, 2024)
Leading organic traffic referrers to YouTube worldwide in March 2021, by average monthly traffic (in millions) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256029/top-traffic-referrers-to-youtubecom/
