According to a survey conducted among spirits and wine consumers in China in May 2020, the leading reason for not buying liquor online was that respondents did not feel confident about the product quality, with 56 percent of respondents agreeing. 39 percent of respondents chose not to purchase spirits online because they were inexperienced in online shopping.
Leading reasons for not buying spirits online among buyers in China as of May 2020
among wine and spirits consumers from eight mainland cities*
Method of interview
Questionnaire
Supplementary notes
* The survey was conducted in Guangzhou, Shanghai, Beijing, Chengdu, Harbin, Changsha, Nanjing and Xi'an. There were 180 respondents from each city, of which 70 percent were male and 30 percent were female.
Respondents from Guangzhou, Shanghai and Beijing had a monthly household income of 15,000 yuan or more, or monthly personal income of 8,000 yuan or more.
Respondents from Chengdu, Harbin, Changsha, Nanjing and Xi'an had a monthly household income of 9,000 yuan or more, or monthly personal income of 5,000 yuan or more.
Respondents have bought spirits online in the previous six months.
Respondents should have a habit of drinking wine and be decision makers in purchasing wine or spirits in the households.
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HKTDC. (December 30, 2020). Leading reasons for not buying spirits online among buyers in China as of May 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1255984/china-consumers-reasons-not-to-buy-spirits-online-2020/
HKTDC. "Leading reasons for not buying spirits online among buyers in China as of May 2020." Chart. December 30, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1255984/china-consumers-reasons-not-to-buy-spirits-online-2020/
HKTDC. (2020). Leading reasons for not buying spirits online among buyers in China as of May 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1255984/china-consumers-reasons-not-to-buy-spirits-online-2020/
HKTDC. "Leading Reasons for Not Buying Spirits Online among Buyers in China as of May 2020." Statista, Statista Inc., 30 Dec 2020, https://www.statista.com/statistics/1255984/china-consumers-reasons-not-to-buy-spirits-online-2020/
HKTDC, Leading reasons for not buying spirits online among buyers in China as of May 2020 Statista, https://www.statista.com/statistics/1255984/china-consumers-reasons-not-to-buy-spirits-online-2020/ (last visited December 23, 2024)
Leading reasons for not buying spirits online among buyers in China as of May 2020 [Graph], HKTDC, December 30, 2020. [Online]. Available: https://www.statista.com/statistics/1255984/china-consumers-reasons-not-to-buy-spirits-online-2020/
