Netflix had the highest net promoter score among video-on-demand services in Russia in the fourth quarter of 2021. In total, 47 percent more customers were willing to recommend that VOD platform, or giving it 9 to 10 points, than those rejecting to promote it, or giving it 0 to 6 points. KinoPoisk received the second-highest NPS score of 36 points.
Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score
(in points)
The source specified the following information:
The net promoter score was calculated as the difference between the share of promoters (9-10 points) and rejecters (0-6 points).
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GFK Russia. (January 17, 2022). Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia. "Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points)." Chart. January 17, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia. (2022). Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia. "Readiness to Recommend Selected Video-on-demand (Vod) Platforms in Russia from October to December 2021, by Net Promoter Score (in Points)." Statista, Statista Inc., 17 Jan 2022, https://www.statista.com/statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia, Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points) Statista, https://www.statista.com/statistics/1255972/net-promoter-score-of-vod-platforms-russia/ (last visited December 22, 2024)
Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points) [Graph], GFK Russia, January 17, 2022. [Online]. Available: https://www.statista.com/statistics/1255972/net-promoter-score-of-vod-platforms-russia/
