Leading fashion and apparel websites worldwide 2023, based on visit share

In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over 2.6 percent of desktop traffic. The online site for Nike ranked second, with 1.93 percent of visits.

Chinese brand's popularity in the U.S market

Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of 45 percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over 17 million downloads in 2021.

Shein and U.S. teens

Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.