A survey from January 2021 found that around one third of Italian respondents used the SVOD platform Amazon Prime Video more frequently in the first lockdown (between March and May 2020) than they did previously. The increase in use was the highest among Netflix subscribers.
Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020
viewers of video content on AVOD, SVOD, TVOD platforms at least 2-3 times a week
Supplementary notes
The first lockdown covers the time span between March and May 2020.
The second lockdown covers the time span between October and December 2020.
This question was phrased by the source as follows: "During... did you watch any of these platforms more frequently than you did in the previous period?"
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Sensemakers - Minds & Data. (March 11, 2021). Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1255959/use-increase-svod-services-italy-lockdown-corona/
Sensemakers - Minds & Data. "Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020." Chart. March 11, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1255959/use-increase-svod-services-italy-lockdown-corona/
Sensemakers - Minds & Data. (2021). Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1255959/use-increase-svod-services-italy-lockdown-corona/
Sensemakers - Minds & Data. "Increase in The Use of Selected Subscription Video-on-demand (Svod) Services during The Coronavirus Pandemic in Italy in 2020." Statista, Statista Inc., 11 Mar 2021, https://www.statista.com/statistics/1255959/use-increase-svod-services-italy-lockdown-corona/
Sensemakers - Minds & Data, Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020 Statista, https://www.statista.com/statistics/1255959/use-increase-svod-services-italy-lockdown-corona/ (last visited January 08, 2025)
Increase in the use of selected subscription video-on-demand (SVOD) services during the coronavirus pandemic in Italy in 2020 [Graph], Sensemakers - Minds & Data, March 11, 2021. [Online]. Available: https://www.statista.com/statistics/1255959/use-increase-svod-services-italy-lockdown-corona/
