During a 2021 survey, 86 percent of responding marketers and agency professionals from the United States stated that they were enabling shoppability functions in their influencer marketing campaigns. The most common function used in this context was linking to the brand's own website. Social commerce sales in the U.S. were estimated at 36.6 billion U.S. dollars in 2021.
Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021
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among enterprise marketers and agency professionals across a variety of industries including consumer packaged goods, food and beverage, media, and retail
Supplementary notes
Original question: "How are you enabling shoppability in influencer content on Instagram?"
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Linqia. (April 15, 2021). Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1255832/social-commerce-functions-influencer-marketing-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Linqia. "Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021." Chart. April 15, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1255832/social-commerce-functions-influencer-marketing-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Linqia. (2021). Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1255832/social-commerce-functions-influencer-marketing-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Linqia. "Shoppability Functions Active in Instagram Influencer Marketing Campaigns in The United States as of March 2021." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1255832/social-commerce-functions-influencer-marketing-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Linqia, Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021 Statista, https://www.statista.com/statistics/1255832/social-commerce-functions-influencer-marketing-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing (last visited July 27, 2024)
Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021 [Graph], Linqia, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1255832/social-commerce-functions-influencer-marketing-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing