Shoppability functions used in Instagram influencer marketing in the U.S. 2021
During a 2021 survey, 86 percent of responding marketers and agency professionals from the United States stated that they were enabling shoppability functions in their influencer marketing campaigns. The most common function used in this context was linking to the brand's own website. Social commerce sales in the U.S. were estimated at 36.6 billion U.S. dollars in 2021.
