OTT viewers' action after watching advertisements Thailand 2022

Published by Kankanit Ciba, Nov 9, 2024
A survey on the effectiveness of advertisements shown on over-the-top (OTT) media in Thailand in 2022 found that 41 percent of respondents conducted searches for the products or brands advertised. In comparison, 11 percent made an in-store purchase after being exposed to the advertisements on OTT media.

Actions taken by over-the-top (OTT) video viewers after watching advertisements in Thailand in 2022, by platform

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Release date

January 2022

Region

Thailand

Survey time period

2022

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