A survey on video media consumption in Thailand found that advertisements shown on OTT platforms were most likely to capture viewers' attention, as stated by 53 percent of respondents. In comparison, ads that were shown on TV platforms attracted 37 percent of the respondents' attention.
Share of viewers who paid attention to advertisements shown on video streaming services in Thailand as of October 2020, by platform
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SpotX. (March 1, 2021). Share of viewers who paid attention to advertisements shown on video streaming services in Thailand as of October 2020, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1255803/thailand-ad-viewership-on-video-services-platforms/
SpotX. "Share of viewers who paid attention to advertisements shown on video streaming services in Thailand as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1255803/thailand-ad-viewership-on-video-services-platforms/
SpotX. (2021). Share of viewers who paid attention to advertisements shown on video streaming services in Thailand as of October 2020, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1255803/thailand-ad-viewership-on-video-services-platforms/
SpotX. "Share of Viewers Who Paid Attention to Advertisements Shown on Video Streaming Services in Thailand as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1255803/thailand-ad-viewership-on-video-services-platforms/
SpotX, Share of viewers who paid attention to advertisements shown on video streaming services in Thailand as of October 2020, by platform Statista, https://www.statista.com/statistics/1255803/thailand-ad-viewership-on-video-services-platforms/ (last visited December 22, 2024)
Share of viewers who paid attention to advertisements shown on video streaming services in Thailand as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1255803/thailand-ad-viewership-on-video-services-platforms/
