According to a survey on high-net-worth Chinese in May 2021, half of the interviewed wealthy group said that they purchased household appliances to enjoy the high-end quality of life. 44 percent of the respondents also stated that they cared for the health of the family when purchasing appliances.
Major objectives when purchasing household appliances among high-net-worth individuals in China as of May 2021
average household net worth of the interviewed HNWIs is 32 milllion yuan
Method of interview
Questionnaire
Supplementary notes
Among the interviewed HNWIs, females accounted for 59 percent and males 41 percent; 35 percent lived with their children/parents in two generations, 31 percent lived with partners, 24 percent live alone and nine percent live with three generations; the average indoor area of the residence was 170 square meters, and the average price was 70,000 yuan per square meter.
The industries to which the respondents belonged mainly covered technology/media/communications (35%), finance/investment (14%), social services (9%), entertainment/culture (8%), real estate (7%), etc.
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Hurun Research Institute. (July 5, 2021). Major objectives when purchasing household appliances among high-net-worth individuals in China as of May 2021 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1255763/china-motivations-to-purchase-home-appliances-among-the-wealthy/
Hurun Research Institute. "Major objectives when purchasing household appliances among high-net-worth individuals in China as of May 2021." Chart. July 5, 2021. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1255763/china-motivations-to-purchase-home-appliances-among-the-wealthy/
Hurun Research Institute. (2021). Major objectives when purchasing household appliances among high-net-worth individuals in China as of May 2021. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1255763/china-motivations-to-purchase-home-appliances-among-the-wealthy/
Hurun Research Institute. "Major Objectives When Purchasing Household Appliances among High-net-worth Individuals in China as of May 2021." Statista, Statista Inc., 5 Jul 2021, https://www.statista.com/statistics/1255763/china-motivations-to-purchase-home-appliances-among-the-wealthy/
Hurun Research Institute, Major objectives when purchasing household appliances among high-net-worth individuals in China as of May 2021 Statista, https://www.statista.com/statistics/1255763/china-motivations-to-purchase-home-appliances-among-the-wealthy/ (last visited December 20, 2024)
Major objectives when purchasing household appliances among high-net-worth individuals in China as of May 2021 [Graph], Hurun Research Institute, July 5, 2021. [Online]. Available: https://www.statista.com/statistics/1255763/china-motivations-to-purchase-home-appliances-among-the-wealthy/
