Popular products to buy with buy now, pay later (BNPL) in the U.S. 2020

Buy now, pay later (BNPL) was commonly used in the U.S. for one product group in particular, with a penetration rate that was more than double than any other product type. Fashion already was a popular product for buy now, pay later in March 2020 but this had grown significantly by September 2020 - with over 60 percent of U.S. BNPL adopters having used this payment method to purchase clothes specifically. The source mentions this is a sign of how easy it is for the financing solution to shift according to market demands. In March 2020 - around the time when the United States went into home office due to COVID-19 - BNPL was popular for consumer electronics. Six months later, however, this had changed.