Main online purchase influence factors in the U.S. & UK 2022, by gender

Published by
Koen van Gelder,
Jun 26, 2024
Women and men in the United States and the United Kingdom are equally interested in fast delivery as a prominent online shopping feature, according to a January 2022 survey. The study also showed that female consumers in these markets are more interested than men in secure tracking when making an online purchase. In turn, male shoppers cared more about flexible shipping and sustainable delivery route than their female counterparts.

Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by gender

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Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'What is most important to you when making an online purchase?'

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