According to a survey of Chinese spirits and wine consumers conducted in May 2020, approximately 33 percent of respondents bought imported wine from large e-commerce platforms. With 25 percent of respondents agreeing, hypermarkets were also viewed as a major channel to purchase imported spirits and wine.
Leading purchasing channels of imported wine among buyers in China as of May 2020
among wine and spirits consumers from eight mainland cities*
Method of interview
Questionnaire
Supplementary notes
* The survey was conducted in Guangzhou, Shanghai, Beijing, Chengdu, Harbin, Changsha, Nanjing and Xi'an. There were 180 respondents from each city, of which 70 percent were male and 30 percent were female.
Respondents from Guangzhou, Shanghai and Beijing had a monthly household income of 15,000 yuan or more, or monthly personal income of 8,000 yuan or more.
Respondents from Chengdu, Harbin, Changsha, Nanjing and Xi'an had a monthly household income of 9,000 yuan or more, or monthly personal income of 5,000 yuan or more.
Respondents have bought and drunk wine or spirits in the previous six months.
Respondents should have a habit of drinking wine and be decision makers in purchasing wine or spirits in the households.
At least half of the respondents have drunk or purchased imported spirits within the last six months.
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HKTDC. (December 30, 2020). Leading purchasing channels of imported wine among buyers in China as of May 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1255504/china-consumers-buying-channels-for-imported-wine/
HKTDC. "Leading purchasing channels of imported wine among buyers in China as of May 2020." Chart. December 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1255504/china-consumers-buying-channels-for-imported-wine/
HKTDC. (2020). Leading purchasing channels of imported wine among buyers in China as of May 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1255504/china-consumers-buying-channels-for-imported-wine/
HKTDC. "Leading Purchasing Channels of Imported Wine among Buyers in China as of May 2020." Statista, Statista Inc., 30 Dec 2020, https://www.statista.com/statistics/1255504/china-consumers-buying-channels-for-imported-wine/
HKTDC, Leading purchasing channels of imported wine among buyers in China as of May 2020 Statista, https://www.statista.com/statistics/1255504/china-consumers-buying-channels-for-imported-wine/ (last visited December 22, 2024)
Leading purchasing channels of imported wine among buyers in China as of May 2020 [Graph], HKTDC, December 30, 2020. [Online]. Available: https://www.statista.com/statistics/1255504/china-consumers-buying-channels-for-imported-wine/
