Buy now, pay later (BNPL) users in the United States focused especially on financial clarity in 2020, and were said to display a sense of financial responsibility. When asked in a survey on what drove U.S. consumers in late 2020 to use a BNPL solution, budgetary considerations like clarity of fees and interest rates as well as the ability to monitor spending were considered the most. This was different from either credit cards or digital wallets, where rewards and convenience played a more important role. A different survey observed that buy now, pay later was popular among U.S. Millennials by March 2021 but was growing faster in a different U.S. age group.
Share of respondents citing select reasons on why they use credit card, buy now, pay later (BNPL) or digital wallets in the United States in September 2020
Characteristic
Buy now, pay later (BNPL)
Credit card
Digital wallet
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PYMNTS. (December 15, 2020). Share of respondents citing select reasons on why they use credit card, buy now, pay later (BNPL) or digital wallets in the United States in September 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1255483/bnpl-user-motivation-usa/
PYMNTS. "Share of respondents citing select reasons on why they use credit card, buy now, pay later (BNPL) or digital wallets in the United States in September 2020." Chart. December 15, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1255483/bnpl-user-motivation-usa/
PYMNTS. (2020). Share of respondents citing select reasons on why they use credit card, buy now, pay later (BNPL) or digital wallets in the United States in September 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1255483/bnpl-user-motivation-usa/
PYMNTS. "Share of Respondents Citing Select Reasons on Why They Use Credit Card, Buy Now, Pay Later (Bnpl) or Digital Wallets in The United States in September 2020." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1255483/bnpl-user-motivation-usa/
PYMNTS, Share of respondents citing select reasons on why they use credit card, buy now, pay later (BNPL) or digital wallets in the United States in September 2020 Statista, https://www.statista.com/statistics/1255483/bnpl-user-motivation-usa/ (last visited July 27, 2024)
Share of respondents citing select reasons on why they use credit card, buy now, pay later (BNPL) or digital wallets in the United States in September 2020 [Graph], PYMNTS, December 15, 2020. [Online]. Available: https://www.statista.com/statistics/1255483/bnpl-user-motivation-usa/