Frequent AR consumers worldwide 2021-2025

Published by
Thomas Alsop,
Aug 12, 2022
As of 2021, there were 1.5 billion frequent augmented reality (AR) consumers worldwide. The number of global AR consumers is expected to grow to 4.3 billion by 2025.

Number of frequent augmented reality (AR) consumers worldwide from 2021-2025 (in billions)

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Sources

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Release date

2021

Region

Worldwide

Survey time period

2021

Special properties

based on people ages 13-69 who use social / communication apps

Supplementary notes

The source indicates the following: "2022 to 2025 forecasted in line with 2000-2003 growth rate of smartphone users since AR is in the Toy-launched phase of adoption; if we look at where this transition took place with mobile phones, one can argue that this was when games like 'snake' started being available (e.g., 1997: Nokia 6110 device released, 1999: emojis were invented, 2000: Nokia 3310, and the first commercially available camera phone launched in Japan)."

* Forecast.

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Overview

8

AR in the U.S.

4

AR in Europe

4

AR in Asia

4

Companies

6

Consumption

5

Further related statistics

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Topics

Mixed realityVirtual reality (VR)Meta QuestAugmented reality (AR)XR: AR, VR, and the metaverse
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