The coronavirus (COVID-19) outbreak determined a change in consumers' shopping behaviors in Africa, with an increment of digital purchases. The number of annual active consumers on Jumia, one of the leading online marketplaces in the continent, registered a growth of 6.8 percent in the first half of 2020, compared to the same period of the previous year. Moreover, the number of orders also increased following the COVID-19 outbreak in 2020.
Growth rate of annual active consumers on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020
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UNECA. (March 31, 2021). Growth rate of annual active consumers on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1255347/growth-in-jumia-annual-active-consumers-in-africa/
UNECA. "Growth rate of annual active consumers on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020." Chart. March 31, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1255347/growth-in-jumia-annual-active-consumers-in-africa/
UNECA. (2021). Growth rate of annual active consumers on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1255347/growth-in-jumia-annual-active-consumers-in-africa/
UNECA. "Growth Rate of Annual Active Consumers on Jumia in Africa Due to The Coronavirus (Covid-19) Pandemic from 1st Half 2019 to 1st Half 2020." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1255347/growth-in-jumia-annual-active-consumers-in-africa/
UNECA, Growth rate of annual active consumers on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020 Statista, https://www.statista.com/statistics/1255347/growth-in-jumia-annual-active-consumers-in-africa/ (last visited December 30, 2024)
Growth rate of annual active consumers on Jumia in Africa due to the coronavirus (COVID-19) pandemic from 1st half 2019 to 1st half 2020 [Graph], UNECA, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1255347/growth-in-jumia-annual-active-consumers-in-africa/
