During a 2023 survey, 51 percent of responding social media users from Spain stated that they followed influencers on social media; the remaining 49 percent said they did not. Instagram and YouTube were the most popular social networks used for that purpose.
Share of social media users who followed influencers in Spain as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain. (May 10, 2023). Share of social media users who followed influencers in Spain as of March 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of social media users who followed influencers in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. (2023). Share of social media users who followed influencers in Spain as of March 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of Social Media Users Who Followed Influencers in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain, Share of social media users who followed influencers in Spain as of March 2023 Statista, https://www.statista.com/statistics/1255242/influencers-follow-spain/ (last visited November 22, 2024)
Share of social media users who followed influencers in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1255242/influencers-follow-spain/
