During a 2023 survey, 51 percent of responding social media users from Spain stated that they followed influencers on social media; the remaining 49 percent said they did not. Instagram and YouTube were the most popular social networks used for that purpose.
Share of social media users who followed influencers in Spain as of March 2023
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IAB Spain. (May 10, 2023). Share of social media users who followed influencers in Spain as of March 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of social media users who followed influencers in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. (2023). Share of social media users who followed influencers in Spain as of March 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain. "Share of Social Media Users Who Followed Influencers in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1255242/influencers-follow-spain/
IAB Spain, Share of social media users who followed influencers in Spain as of March 2023 Statista, https://www.statista.com/statistics/1255242/influencers-follow-spain/ (last visited December 23, 2024)
Share of social media users who followed influencers in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1255242/influencers-follow-spain/
