According to a survey conducted by GEM Partners in June 2021, almost two thirds of respondents in Japan preferred to watch Western action movies at theaters even if the movie was shown for the same price and at the time as the online streaming version. A similarly high share was observed in the case of Japanese action movies.
Preferences with regard to watching movies at theaters or via online streaming in Japan as of June 2021, by genre
answers for each genre included only those respondents that had an intention to watch that genre
Method of interview
Online survey
Supplementary notes
*Japanese period drama.
Survey question: "In which way would you want to watch movies of the following genres if they were streamed online for the same price and at the same time of their theatrical release?"
Due to rounding, figures might not add up to 100 percent exactly.
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GEM Partners. (July 9, 2021). Preferences with regard to watching movies at theaters or via online streaming in Japan as of June 2021, by genre [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1255241/japan-preference-movie-theaters-online-streaming-by-genre/
GEM Partners. "Preferences with regard to watching movies at theaters or via online streaming in Japan as of June 2021, by genre." Chart. July 9, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1255241/japan-preference-movie-theaters-online-streaming-by-genre/
GEM Partners. (2021). Preferences with regard to watching movies at theaters or via online streaming in Japan as of June 2021, by genre. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1255241/japan-preference-movie-theaters-online-streaming-by-genre/
GEM Partners. "Preferences with Regard to Watching Movies at Theaters or via Online Streaming in Japan as of June 2021, by Genre." Statista, Statista Inc., 9 Jul 2021, https://www.statista.com/statistics/1255241/japan-preference-movie-theaters-online-streaming-by-genre/
GEM Partners, Preferences with regard to watching movies at theaters or via online streaming in Japan as of June 2021, by genre Statista, https://www.statista.com/statistics/1255241/japan-preference-movie-theaters-online-streaming-by-genre/ (last visited December 22, 2024)
Preferences with regard to watching movies at theaters or via online streaming in Japan as of June 2021, by genre [Graph], GEM Partners, July 9, 2021. [Online]. Available: https://www.statista.com/statistics/1255241/japan-preference-movie-theaters-online-streaming-by-genre/
