Telecommunications industry ad spend worldwide 2020, by medium

Published by
Julia Faria,
Sep 21, 2023
Digital advertising spending accounted for 48.9 percent of total telecommunications industry advertising spending worldwide in 2020. TV followed with 33.5 percent of spending, while radio completed the top three with 8.6 percent.

Distribution of telecommunications industry advertising spending worldwide in 2020, by medium

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Release date

March 2021

Region

Worldwide

Survey time period

2020

Supplementary notes

Data based on 12 markets studied for the purpose of the report: Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the U.S.; all 12 combined account for 73 percent of total global ad spend.

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