In a 2021 survey conducted among more than 350 U.S. Gen Z and Millennials, nearly two-thirds (62 percent) reported making a purchase on their smartphone as a result of branded social media posts and/or content shared by influencers.
Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021
U.S. Gen Z and Millennials who purchased at least one item on their smartphone
Supplementary notes
* The date given is the one of release.
To the question: "Have you ever purchased at least one item on your smartphone thanks to social media brands’ posts and/or influencers’ content?"
The sources does not provide the type of survey.
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The Influencer Marketing Factory. (March 8, 2021). Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory. "Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021." Chart. March 8, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory. (2021). Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory. "Share of Generation Z and Millennials Who Purchased via Smartphone as a Result of Social Media Brands' Posts And/or Influencers' Content in The United States as of March 2021." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory, Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 Statista, https://www.statista.com/statistics/1254998/us-genz-millennials-purchased-influenced-social-media/ (last visited December 22, 2024)
Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph], The Influencer Marketing Factory, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
