In 2021, it was estimated that more than 56 million Facebook users in the United States had made at least one purchase through the social channel. By 2025, this figure was set to grow to nearly 65 million users, which would translate to slightly over 20 percent of the U.S. online population forecast for that year.
Number of Facebook social commerce buyers in the United States from 2019 to 2025
(in millions)
* Forecast.
** Social network users have made at least one purchase via any social channel, including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases.
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eMarketer (@ChartoftheDay_). (July 19, 2021). Number of Facebook social commerce buyers in the United States from 2019 to 2025 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/
eMarketer (@ChartoftheDay_). "Number of Facebook social commerce buyers in the United States from 2019 to 2025 (in millions)." Chart. July 19, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/
eMarketer (@ChartoftheDay_). (2021). Number of Facebook social commerce buyers in the United States from 2019 to 2025 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/
eMarketer (@ChartoftheDay_). "Number of Facebook Social Commerce Buyers in The United States from 2019 to 2025 (in Millions)." Statista, Statista Inc., 19 Jul 2021, https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/
eMarketer (@ChartoftheDay_), Number of Facebook social commerce buyers in the United States from 2019 to 2025 (in millions) Statista, https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/ (last visited November 21, 2024)
Number of Facebook social commerce buyers in the United States from 2019 to 2025 (in millions) [Graph], eMarketer (@ChartoftheDay_), July 19, 2021. [Online]. Available: https://www.statista.com/statistics/1254994/number-facebook-social-buyers-united-states/
