According to a 2021 survey carried out among consumers in the United States, Facebook and Instagram were the social networks most used to learn about, discover, and buy fashion apparel products in the U.S.. Across the two platforms, slightly over half (51 percent) of users said the content they saw on their feeds resulted in a purchase.
Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021
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Retail Dive. (July 29, 2021). Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/
Retail Dive. "Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021." Chart. July 29, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/
Retail Dive. (2021). Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/
Retail Dive. "Most Commonly Used Social Media Platforms to Learn About, Discover or Purchase Fashion Apparel Products The United States as of March 2021." Statista, Statista Inc., 29 Jul 2021, https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/
Retail Dive, Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021 Statista, https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/ (last visited December 23, 2024)
Most commonly used social media platforms to learn about, discover or purchase fashion apparel products the United States as of March 2021 [Graph], Retail Dive, July 29, 2021. [Online]. Available: https://www.statista.com/statistics/1254990/united-states-leading-social-networks-apparel-fashion-shopping/
